OpenAI testează o nouă opțiune pentru ChatGPT Ads, „Sponsored Agents”, dar este disponibilă doar pentru un număr limitat de advertiseri din Statele Unite ale Americii:
We are testing Sponsored Agents with select advertisers in the US. After clicking an ad in ChatGPT, users may be able to start a clearly labeled conversation with a business-sponsored agent to ask follow-up questions, explore options, and learn more about the advertiser’s offerings.
Alte opțiuni
OpenAI a lansat 8 (opt) noi opțiuni pentru brandurile care creează campanii de paid advertising și pe ChatGPT după cum urmează:
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AI-assisted ad creation.
When creating an ad, advertisers can receive suggested copy and imagery based on their landing page and campaign objective, then review and edit suggestions before adding them to a campaign. This feature is currently in testing, with broader availability expected in the coming weeks.
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Conversion optimization with impression billing.
Now generally available, this campaign type optimizes for conversions from both ad clicks and ad views, rather than optimizing only for conversions from ad clicks. With this campaign type, billing is impression-based while delivery optimizes toward your conversion goal. This is our recommended model for maximizing performance.
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Event Quality Score.
Event Quality Score is now available in Ads Manager under Tools > Conversions. It gives eligible Pixel and Conversions API data sources a 1-10 setup quality score, assesses user data coverage, and provides actionable recommendations to help improve conversion event implementation.
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Flexible attribution windows.
When customizing columns in Ads Manager, you can now choose a 7-, 14-, or 30-day click window and a 0- or 1-day view window for conversion reporting. These preferences apply to all conversion columns displayed.
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Granular platform targeting.
You can now target Android app, Android web, desktop web, iOS app, and iOS web separately in Ads Manager and the Advertiser API. Performance insights can also be segmented by platform.
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HubSpot integration.
Businesses using HubSpot can connect a ChatGPT Ads account, create ads, track performance, and follow up on leads directly in HubSpot.
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Shopify integration.
US-based Shopify merchants can use the ChatGPT Ads app in the Shopify App Store to connect their product catalog and measurement tools, create ChatGPT Ads campaigns, and track performance. International availability is planned later this month.
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Text customization.
Advertisers can opt into text customization that adapts existing headlines and descriptions to better fit the context of a conversation and can translate ad copy to a user’s preferred language. Advertisers remain in control of whether this setting is enabled.